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Social proof is crucial to getting new clients — here’s why

USA Real Estate News-Inman - 14 hours 56 min ago
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence.

Lesson Learned: Teamwork makes the dream work

USA Real Estate News-Inman - 15 hours 54 min ago
In this column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, find out how the brokers at Charleston’s Maison Real Estate put their collaborative approach to work for buyers and sellers.

Is it really possible to sell listings virtually?

USA Real Estate News-Inman - 16 hours 54 min ago
The world has changed a lot in the past six months. So has selling real estate. Open houses are banned and physical showings of a property might not even be possible, and they could even put your listing at risk with random people touring a home.

How I sell in ‘hidden gem’ markets

USA Real Estate News-Inman - 16 hours 55 min ago
For many of today’s luxury buyers, the perfect vacation property may be closer than they think. As international travel remains restricted, buyers are taking note of the second-home markets that have always been in their backyards — world-class treasures hidden in plain sight.

Real estate marketing: 5 tips for telling an authentic brand story

USA Real Estate News-Inman - 16 hours 55 min ago
Real estate marketing matters — that’s a given. Your approach to real estate marketing is what sets you apart from the competition. It also shapes how your clients perceive your business. Anyone can have a pretty website and consistent social media presence, but if the story your brand tells on those platforms is inauthentic, it’s not going to resonate.
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